Skip to content

CanadaStakes in C$19+Updated

Our top rated Betum · 300% up to C$4,500 + 300 FS

Betfred Products For Social Football Game

By GamblingKingz editorialPublished Updated

Independent land-based and online bookmaker Betfred has found an innovative way to promote its brand to a wider audience and bring together the two worlds of football, betting and online casinos.

Legal age is 19 in most provinces and 18 in Alberta, Manitoba and Quebec.Ontario play is regulated by AGCO and iGaming Ontario; Alberta by the AGLC.We earn a commission on some links; how that commission works has a page of its own.Help line ConnexOntario 1-866-531-2600 · how to stop when it stops being fun.

The Group signed a lucrative new deal with internet social games developer We R Interactive to feature its branded content in their popular social football game.

Betfred's products will be featured in the I AM PLAYR football game, which allows users to take on the role of a professional footballer and play out his life.

We R Interactive's social soccer game incorporates incredible soccer action in a realistic state, from live action video to 3D gameplay and interactive storytelling.

The football player in the game dictates the storyline based on decisions and actions both on the field and in real life.

In-Game Betting Shop

The deal signed between We R Interactive and Betfred will add a realistic twist to the game through the appearance of a virtual in-game betting shop, where players can place bets using their in-game cash. The shop will offer real Premier League bets to make it even more authentic.

The I AM PLAYR social football game will also include Betfred's sponsorship of horse racing and its sponsorship of the World Snooker Championship.

The deal aims to increase brand awareness and introduce I AM PLAYR players to the idea of real money sports betting with a reputable and recognizable brand such as Betfred.

Betting and Football are Natural Partners

According to the global commercial director of We R Interactive, Paul Whitehead, betting and football are natural partners.

"So," said Whitehead, "it's great to bring the Betfred brand into the game through these truly innovative integrations that further authenticate the game and blur the lines between the real life of a professional footballer and the virtual world of I AM PLAYR."

"We're building a large audience for I AM PLAYR, so we'll be working with Betfred to expand their own social activities," he added.

Betfred's Managing Director, Chris Sheffield, said of the Betfred Social Football Game deal: "We're all about innovation at Betfred.com, that's why this deal was so attractive and we're delighted that our brand will be exposed to a wider audience.

The Betfred.com brand will appear in the I AM PLAYR game from August 18th.

More interesting about online casinos in Canada

Checked and kept current by the GamblingKingz desk

Last checked

  • the licence an operator names, and its entry in the iGaming Ontario register when it has one
  • every offer against the terms the operator itself publishes
  • the cashier page for the methods, limits and fees it lists
  • provincial rules against the regulator’s own pages

A figure we cannot point at a source for does not go on the page, and the number out of ten beside a shortlist row is a position marker for that table — see how we rate. We do not hold player accounts, take deposits or pay out winnings.

Betting should stay a game

GamblingKingz is a Canadian casino and betting guide. We are not an operator and we take no bets. Every site here is checked for three things: whether it is registered with AGCO and iGaming Ontario or holds only an offshore licence, whether it keeps balances in Canadian dollars and pays out through Interac, iDebit, Instadebit or a Canadian bank, and whether the bonus it advertises has terms a player can actually read. Links to operators are commercial and can move brands up or down our table; where a brand has no verified Canadian bonus figure we leave the row out rather than convert a euro package into dollars. Ontario-registered sites are not allowed to publish welcome offers to Ontario players, so the figures shown for those brands are the rest-of-Canada offer. Bonus terms, limits and payout times change — read the operator's own terms before you deposit.

Canada licenses gambling province by province, not federally. Ontario has run an open market since 4 April 2022: an operator registers with the Alcohol and Gaming Commission of Ontario (AGCO) and signs an operating agreement with iGaming Ontario (iGO) — 48 operators and 82 sites were on the register as of 22 July 2026. Alberta opened second, on 13 July 2026, under the iGaming Alberta Act, with AGLC as the regulator. Every other province runs its own operator instead — PlayNow in British Columbia, Loto-Québec, Atlantic Lottery, PlayAlberta — and issues no private online licences, so residents elsewhere play on offshore sites, which is not an offence for the player. The Kahnawake Gaming Commission, inside Quebec, has licensed offshore operators since 1999. Recreational winnings are not taxable in Canada; playing professionally is the exception.