Betfred Products For Social Football Game
Independent land-based and online bookmaker Betfred has found an innovative way to promote its brand to a wider audience and bring together the two worlds of football, betting and online casinos.
The Group signed a lucrative new deal with internet social games developer We R Interactive to feature its branded content in their popular social football game.
Betfred's products will be featured in the I AM PLAYR football game, which allows users to take on the role of a professional footballer and play out his life.
We R Interactive's social soccer game incorporates incredible soccer action in a realistic state, from live action video to 3D gameplay and interactive storytelling.
The football player in the game dictates the storyline based on decisions and actions both on the field and in real life.
In-Game Betting Shop
The deal signed between We R Interactive and Betfred will add a realistic twist to the game through the appearance of a virtual in-game betting shop, where players can place bets using their in-game cash. The shop will offer real Premier League bets to make it even more authentic.
The I AM PLAYR social football game will also include Betfred's sponsorship of horse racing and its sponsorship of the World Snooker Championship.
The deal aims to increase brand awareness and introduce I AM PLAYR players to the idea of real money sports betting with a reputable and recognizable brand such as Betfred.
Betting and Football are Natural Partners
According to the global commercial director of We R Interactive, Paul Whitehead, betting and football are natural partners.
"So," said Whitehead, "it's great to bring the Betfred brand into the game through these truly innovative integrations that further authenticate the game and blur the lines between the real life of a professional footballer and the virtual world of I AM PLAYR."
"We're building a large audience for I AM PLAYR, so we'll be working with Betfred to expand their own social activities," he added.
Betfred's Managing Director, Chris Sheffield, said of the Betfred Social Football Game deal: "We're all about innovation at Betfred.com, that's why this deal was so attractive and we're delighted that our brand will be exposed to a wider audience.
The Betfred.com brand will appear in the I AM PLAYR game from August 18th.
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